FinEdge Advisors — Content Marketing Campaign (Thought Leadership)
Industry:
Financial Services
Location:
New York, NY
Services:
Content Strategy; Long-form Articles; Link Building
Duration:
9 Months
Industry
Financial Services
Location
New York, NY
Services
Content Strategy; Long-form Articles; Link Building
Duration:
9 Months
The Challenge
FinEdge lacked topical depth and authoritative backlinks for competitive finance queries. Existing blog posts were short, unfocused, and failed to answer complex user questions. As a result, the domain struggled to rank for high-value informational queries that feed the top of the funnel.
Strategy & Execution
- Pillar-cluster model: created six long-form cornerstone articles (4,000–6,000 words) with supporting cluster posts.
- Expert interviews and data: commissioned original research and expert quotes to increase credibility.
- Outreach and PR: targeted industry publications and financial journalists to secure high-authority backlinks.
- Repurposing: converted articles into webinars, slide decks, and gated guides to capture leads.
- Performance tracking: monitored keyword movement, referral links, and lead quality from gated assets.
Results
- High-quality backlinks: +120 authoritative links from industry sites.
- Organic traffic to targeted clusters: +78%.
- Gated content conversions tripled, producing a steady stream of qualified leads.
Outcome
The campaign established FinEdge as a topical authority, improving rankings for competitive queries and creating a scalable content-to-lead pipeline that supported sales outreach.