EduPath Online Courses — Email Marketing Automation
Industry:
EdTech
Location:
Boston, MA
Services:
Email Automation; Lead Nurture; Segmentation
Duration:
5 Months
Industry
EdTech
Location
Boston, MA
Services
Email Automation; Lead Nurture; Segmentation
Duration:
5 Months
The Challenge
EduPath captured leads but had poor follow-up sequencing; many prospects dropped out before enrolling. Email lists were monolithic, causing irrelevant messaging and low engagement.
Strategy & Execution
- Behavioral segmentation: separated trial users, content downloaders, and webinar attendees into distinct flows.
- Multi-step nurture sequences with progressive value: educational content, social proof, and time-limited offers.
- Personalization tokens and dynamic content blocks to tailor messaging by interest and course level.
- Re-engagement and win-back flows for inactive subscribers.
- A/B testing of subject lines, send times, and content formats.
Results
- Open rates increased +27% across nurture flows.
- Enrollment rate from nurtured leads rose +44%.
- Revenue per email improved +65%.
Outcome
Automation and segmentation turned passive leads into enrolled students, improved lifetime value, and reduced reliance on paid acquisition for course signups.