Bloom & Co. Cosmetics — Social Media Ads
Industry:
Beauty Retail
Location:
Los Angeles, CA
Services:
Meta Ads; Creative Production; Funnel Strategy
Duration:
6 Months
Industry
Beauty Retail
Location
Los Angeles, CA
Services
Meta Ads; Creative Production; Funnel Strategy
Duration:
6 Months
The Challenge
Bloom & Co. struggled with low brand recall and underperforming product launches on social platforms. Creative assets were inconsistent, and the funnel lacked a clear path from awareness to purchase.
Strategy & Execution
- Funnel segmentation: awareness campaigns with broad reach, consideration with product demos, and conversion with limited-time offers.
- UGC and influencer clips: scaled authentic short-form video assets to increase relatability.
- Systematic A/B testing of headlines, thumbnails, and CTAs to identify top-performing creative hooks.
- Pixel and event optimization to improve lookalike audience quality and conversion tracking.
- Creative library governance to reuse high-performing assets across campaigns.
Results
- Ad recall lift measured at +22%.
- Sales attributable to social increased +58%.
- CPA for product launches decreased 31%.
Outcome
A structured funnel and consistent creative strategy turned social spend into predictable product sales and created a reusable creative library for future launches.