FreshBite Cafés — Local SEO for Multi‑Location Business
Industry:
Food & Beverage
Location:
Chicago, IL
Services:
Local SEO; GBP Optimization; Local Landing Pages
Duration:
5 Months
Industry
Food & Beverage
Location
Chicago, IL
Services
Local SEO; GBP Optimization; Local Landing Pages
Duration:
5 Months
The Challenge
FreshBite operated five locations with inconsistent NAP data across directories and duplicated GBP content. Generic business descriptions and no location-specific landing pages meant each café competed against itself in local packs, and customers saw inconsistent information.
Strategy & Execution
- GBP per-location optimization: unique descriptions, hours, photos, and service attributes for each location.
- Local landing pages: created geo-targeted pages with neighborhood-specific content, menus, and events.
- Citation cleanup: standardized NAP across major directories and niche food platforms.
- Review generation program: in-store prompts, QR codes, and follow-up emails to increase review volume and response rate.
- Local link building: partnerships with neighborhood blogs and event listings.
Results
- GBP views increased +120% across locations.
- Customer actions (calls/directions) increased +85%.
- Reviews grew by +210, average rating improved to 4.6.
Outcome
Consistent local signals and tailored location pages produced measurable increases in foot traffic and local conversions, turning each café into a distinct, discoverable business in its neighborhood.