HomeStyle Furnishings — PPC Remarketing & Display
Industry:
Retail
Location:
Charlotte, NC
Services:
ervices: Display Remarketing; Dynamic Ads; Creative Testing
Duration:
4 Months
Industry
Retail
Location
Charlotte, NC
Services
ervices: Display Remarketing; Dynamic Ads; Creative Testing
Duration:
4 Months
The Challenge
HomeStyle had high cart abandonment and low return rates from site visitors. Generic display creatives produced low engagement and remarketing frequency was either too low to be effective or too high and causing ad fatigue.
Strategy & Execution
- Dynamic remarketing to show personalized product ads based on user behavior and cart contents.
- Creative testing: compared lifestyle imagery vs. product-only creatives and tested different value propositions (free shipping, limited-time discount).
- Frequency and recency controls to balance exposure and avoid fatigue.
- Cross-channel synchronization across Google Display and Meta to maintain consistent messaging.
- Attribution analysis to measure recovered revenue and incremental lift.
Results
- Return visits from remarketing audiences increased +150%.
- ROAS on remarketing spend reached 4.2x.
- Recovered revenue accounted for 28% of previously abandoned carts.
Outcome
Dynamic remarketing converted warm audiences efficiently, recovered significant lost revenue, and produced creative assets that improved performance across channels.