QuickMed Telehealth — Mobile SEO & UX Optimization
Industry:
Healthcare Tech
Location:
San Diego, CA
Services:
UX; AMP Implementation
Duration:
4 Months
Industry
Healthcare Tech
Location
San Diego, CA
Services
UX; AMP Implementation
Duration:
4 Months
The Challenge
QuickMed’s mobile pages suffered from layout shifts, slow load times on cellular networks, and a booking flow that required many taps. Mobile users abandoned before completing appointments, and mobile rankings for service queries lagged behind desktop.
Strategy & Execution
- Mobile-first audit to identify CLS, LCP, and input delay issues.
- UX simplification: reduced form fields, introduced single-tap booking options, and improved CTA prominence above the fold.
- Asset optimization: responsive images, adaptive loading, and selective AMP for high-traffic content pages.
- Accessibility and trust: added clear privacy notices and HIPAA-compliant trust signals on mobile booking pages.
- Mobile analytics: tracked device-level funnels and heatmaps to iterate.
Results
- Mobile bounce rate decreased 28%.
- Mobile organic traffic increased +41%.
- Mobile appointment conversions rose +35%.
Outcome
Mobile-first improvements reduced friction for on-the-go patients, improved mobile search visibility, and materially increased appointment bookings from mobile users.